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Loftus Garden Village wins development award

Described as ‘it will be a great place to live’ by one of the judges, we are delighted to announce that Loftus Garden Village has won Best Residential Development of the year, at the Insider Wales Property Awards held in Cardiff City Hall this week.

Pam Fitzjohn, Head of Serenliving, Pobl’s affordable home ownership company is delighted with both the response from the public and the recognition:  “We know Loftus Garden Village is a really special development and to have this recognised by the Insider Wales Property Awards is just fantastic! Since it’s launch in 2014 demand for properties has been overwhelming.  The first phase is now sold and residents have told us that they love the exceptional quality of their homes, and are enjoying watching their beautifully landscaped surroundings take shape”.

The development of 250 homes is built on a site steeped in history, the design tastefully combines modern 20th century, with traditional garden village architecture of the 1900’s.  Constructed by Lovell, the multi-tenure scheme, is available via a number of rental and purchasing options including outright purchase and shred ownership

Contracts signed for second phase of £28 million Newport garden village

Contracts with housing developer Lovell have been signed and construction begun on the £6.5 million, 72-home second phase of our modern garden village.


Lovell began work last summer on the 58-home first phase of the new Loftus Garden Village with the first completed properties handed over in November.


The £28 million scheme will deliver 250 high-quality arts and crafts-style homes – ranging from one-bedroom apartments to four-bedroom family houses – for open market sale, shared ownership, social and intermediate rent on a 16-acre brownfield site near the city centre. Nineteen new homes will be offered for shared ownership sale on a co-operative basis.


Neil Barber, Seren director of development says:

“Loftus Garden Village is proving extremely popular, especially the wide range of rental and purchase options available through Serenliving, The majority of the first phase has now been successfully reserved with the first residents moving in, just in time for Christmas!”

“We are delighted to be working in partnership with Lovell and Newport City Council to create a modern garden village, of which Newport can be really proud as well as creating valued employment and training opportunities for local people.”


Lovell area manager Meurig Jones added:

“We’re very pleased to be embarking on the next stage of this imaginative project which is creating a sustainable community of beautifully designed homes, benefitting from a setting rich in green space.”

“It’s also extremely rewarding to be handing over the first completed homes built through phase one and to see people starting to settle into this vibrant new neighbourhood in the heart of Newport.”


The new development will include tree-lined streets, a community garden, community orchard and park areas.


Completion of the entire 250 homes on the former Royal Ordnance factory site is scheduled for 2018.


In addition to regenerating a former industrial site which had lain empty for more than ten years, the scheme is creating valuable training and job opportunities in the local community with both Seren and Lovell linking up with neighbourhood organisations to ensure the scheme builds a lasting legacy. Four apprentices have been taken on through the project and the site has hosted a number of visits from local students enabling them to gain first-hand experience of construction.


Young designers turn construction hoardings into works of art at Loftus Garden Village

Young designers from Newport have been given a spectacular canvas on which to display their artistic skills at our city housing development.


Loftus Garden Village developer Lovell has invited art and design students from Coleg Gwent’s City of Newport Campus to produce giant murals for the hoardings surrounding the construction site off Corporation Road.


Fifteen students from Coleg Gwent visited the 250-home development this month to research the project which will form part of their BTEC Level 3 diploma course. One of the Second World War’s most striking images – war artist Dame Laura Knight’s portrait of Newport’s Ruby Loftus – is set to be a key inspiration.


Ruby gained fame in the 1940s when she was painted carrying out her highly skilled job at the Royal Ordnance factory which once stood on the housing site. The development bears Ruby’s name in her honour.


“The students have drawn on a range of sources including the story of Ruby Loftus and the involvement of women in traditionally male occupations; Second World War propaganda in the UK and America and the ethos of the Arts and Crafts movement which has influenced the design of the new homes,” says Coleg Gwent course leader Sian Dinham.


“They’ve also looked at including more contemporary references, including city graffiti and local landmarks in Newport. The great thing about the project is that it’s enabling students to get involved with a local company and development and giving them actual industry experience with a client to work with and real deadlines to meet, so it’s perfect in terms of introducing them to the demands of working commercially.”


Lovell community liaison manager Bernadette Vickery adds: “We always try to actively involve the local community in our projects and this was a brilliant opportunity to work with the Coleg Gwent students. Their preliminary sketches are impressive and we’re looking forward to seeing their designs for the hoardings.”


The students spent the morning on site at Loftus Garden Village, talking to Lovell and Seren about the scheme, touring the construction work, visiting the development’s new show homes and sketching the site. They are now working up designs which they will present to Lovell and Seren for approval, with the finished murals set to be painted and installed later this year.


Neil Barber, director of development, Seren Group, comments: “In addition to providing 250 Arts and Crafts-style homes for local people, through our partnership with Lovell we have created apprenticeship and training opportunities, as well as hosted educational visits for local schools and colleges. We were particularly delighted to recently welcome the Coleg Gwent design students to Loftus Garden Village and to be able to create a real-life ‘commercial project’ for them to unleash their creativity and get their teeth into! Seren are proud of Loftus Garden Village and its amazing rich history, and we look forward to seeing the students’ designs for the development hoarding. We have no doubt their fantastic artwork will be another excellent feature at Loftus Garden Village when the winning designs are showcased.”



Here come the girls

Two female construction apprentices are proud to be following in the footsteps of Newport’s WWII icon Ruby Loftus, by succeeding in what still remains a significantly male dominated vocation. Recent research by the National Apprenticeship Service showed women still only make up a mere 2% of all apprenticeship starts in construction.

Recruited by housing developer Lovell, Zoe Mohammed aged 33 and Rebecca McCooke aged 19 are part of the subcontractor workforce working on Loftus Garden Village.  The two women began their apprenticeships early in 2015, Zoe  as a groundworker and Rebecca as a painter and decorator.

Having previously had jobs as a lifeguard and a teaching assistant, Zoe felt unfulfilled and desparately needed a career that would challenge her. With a clear preference for manual work, and a love of being ‘hands on’ Zoe applied for an apprenticeship at Loftus Garden Village.

Zoe started work as a groundworker in January 2015 and hasn’t looked back. She made an immediate impression with her enthusiasm and sheer grit, and rapidly became ‘one of the lads’. 

Zoe said “Applying for the apprenticeship was completely the right career move for me. I love that there are so many different aspects to the groundsworker role, from drainage and block and beams to brickwork. 

“I pride myself in that I can do everything the guys can do.  In fact they often tell me to ‘chill out’ and ‘take it easy Zoe’, as I am so anxious to get things done and get it perfect.  I particularly relish the camaraderie with my work mates”.

“I am currently studying for Level 2 of my groundwork qualification and am the only female on the course. I hope the qualification and experience gained at Loftus, will help me into permanent employment”.

“I only heard about the fascinating Ruby Loftus story after I started my job and it has made me even more determined to succeed, if that is possible!”

Neil Barber, Seren director of development said:

“Zoe and Rebecca are benefitting greatly from the work experience that they are gaining with the help of  Lovell, who have an exemplary track record turning out high calibre apprentices.

The future is extremely bright for Zoe and Rebecca, and just like Ruby Loftus they are fantastic role models for young women who don’t want to be stereotyped, want to learn new skills and are eager to break through barriers”.

Lovell community liaison manager Bernadette Vickery said: 

It’s fantastic to see Zoe and Rebecca following the inspiring example of Ruby Loftus. Encouraging more girls and young women into the construction industry, helping them learn their trades and build successful and enduring careers is very important to us as a company.”

Ruby Loftus, was a 21 year old worker at the Royal Ordnance factory that once stood on the site of Loftus Garden Village.  Ruby gained fame and notoriety in the 1940s for being the subject of a painting, depicting her undertaking her highly skilled job, traditionally undertaken by men.  Both as a way of ensuring the legend of Ruby Loftus lives on and as a tribute to the remarkable lady and all that she has come to represent, we proudly named the housing development ’Loftus Garden Village'.

Garden Village Homes Will Have Nest Technology Installed

All homes on the Garden Village will have Nest thermostats plus smoke and carbon monoxide alarms installed as standard.


These fantastic technologies will enable residents to take control of their energy use and can even be controlled from your smartphone.


You can find out more about Nest products here:


Loftus Garden Village chosen for historic tax announcement

Loftus Garden Village was a hive of activity this month with the arrival of the welsh media to hear Finance Minister, Jane Hutt launch the Welsh Government’s consultation on a new land tax for Wales.  The first new tax to be levied in Wales for 800 years; the Land Transaction Tax will replace UK Stamp Duty Land Tax from April 2018.


Amanda Davies, Seren Chief Executive said: 


‘We were excited to welcome the Finance Minister to what will be our 21st Century style garden village in Newport to hear about the Government’s plans for a more fair and equitable land tax for all.


Increasing the number of affordable homes in Wales is a key priority for the Minister, and it was fantastic to have the opportunity to talk first-hand about our plans for Loftus Garden Village and the significant impact it will have on the City of Newport.


Loftus Garden Village will create 250 high quality ‘arts and craft' style homes for local people in an inclusive community environment where people can thrive and feel proud to live and grow, regenerating and bringing a run-down brownfield site back into use, as well as creating much-needed employment and apprenticeships opportunities for young people’.


Good to launch the consultation @serengroup Loftus Garden Village, Newport - seeing the first homes built there

— Jane Hutt (@WG_FinanceMin) February 10, 2015


The Minister also enjoyed a brief tour of the site and was delighted to meet Zoe, one of the three female apprentices at Loftus Garden Village, who recently started work as a grounds worker.  Following in the steps of the iconic Ruby Loftus, after whom the development is named. Check our the new Loftus sales website today.




Cooperative housing on loftus garden village

We’re delighted to announce that we’ll be offering new, affordable homes for sale on a cooperative basis as part of the Loftus Garden Village Development. See the flyers at for all the information and contact to find out more.



Call our sales team today on 01633 744 288